Advertise in The Most Popular Media
The Best Way to Target Affluent Chinese in Europe

The Chinese Channel now offers a complete advertising platform for advertisers.

Included are a variety of advertising tools:
TV Commercials
TV Magazine Ads
Internet and Event Sponsorship

Your target audience is diverse, and includes those with high purchasing power, the younger generation, and all other European Chinese. With considerable support from the Chinese community, we received recognition as “The Most Popular Media Company in British Chinese Communities 2009”, which was presented by the Big Ben Award 2009, and awarded by public vote.

1. TV commercials

Cost effective promotional channel, with high ratings.

The Chinese Channel broadcasts 24 hours entertainment and news programming via satellite and IPTV, and covers 48 countries in the UK and Europe.

Most of our subscribers watch our channel for over 6 hours per day, which makes our TV advertisements enjoy a consistently very high rating.

High purchasing power, high income, groups

With over one-hundred thousand European viewers, The Chinese Channel exerts a strong influence on the Chinese in Europe.

Our figures show that most of our subscribers are middle class, with high household incomes. 50% are business owners or professionals, and 80% own property, making up an overall viewership with high purchasing power.

Through the power of TV commercials, you can attract new customers, and promote your latest offers and new products. New advertisers can develop brand image and penetrate their markets effectively.

To give your business a brighter future, do consider TV advertising with The Chinese Channel!

2. “TVBS-E Life” Bi-monthly magazine

“TVBS-E Life” is a bi-monthly magazine, and a must read for every subscriber to The Chinese Channel.

Fabulous content includes TV programme listings, the latest drama recommendations, Chinese community news, educational features and the latest channel information.

Bursting with useful facts, subscribers will constantly read and refer to each edition for 2 months. It has a higher frequency page view than any other magazine in its class.

 Bi-monthly, with a circulation of 30,000
 Directly mailed to all subscribers, with guaranteed high-quality
        readership

Working perfectly in parallel with TV commercial broadcasting, you can create double the advertising impact with your intended viewers.

3. Website advertising

Nowadays, the advertising power of the internet cannot be underestimated. Our website www.chinese-channel.co.uk, attracts more than 25,000 individual viewers each month. Advertising on the website can create a vigorous brand image and penetrate into new market segments, using a relatively inexpensive and new advertising platform that is essentially different than traditional visual media.

4. Event sponsors

Every year we organize large events for the Chinese in Europe, inviting Hong Kong popular artists for live performances, Meet-and-Greet with the European Chinese, including “Happy Family Gala”, “Miss China Europe Pageant” and the “European Chinese Singing Contest”. These glamorous, exciting, and fun events unify our Chinese communities and are greatly enjoyed by numerous Chinese families.

We offer these high-profile occasions as golden opportunities for advertising promotion. You will benefit from the high level of interest they create. Advertisers can promote new products, generate market feedback, and make direct sales of stock items, as well as establishing a positive image for your brand to a broad spectrum of Chinese families.

The Chinese Channel is the best way to address and target affluent Chinese, and to highlight your brand and products.

It is undoubtedly your first choice for advertising and promotion into the affluent Chinese market across Western Europe!

Act now! Call our advertising sales department on +44 (0) 207 287 4025
or email to advertising@chinese-channel.co.uk
or simply [click here] and complete our advertising form online